Affiliate Disclosure
Casiny Online is funded through affiliate partnerships with online casino operators. This page explains exactly how that works, what it costs you, and the rules that stop the funding model from corrupting the editorial work. If you have read this page on other review sites and want only the differences, the short version is at the end.
1. How Casiny is paid
When a reader clicks an affiliate link on Casiny and creates an account on the operator's site, Casiny may receive a commission. The commission is paid by the operator out of its own marketing budget. It does not come from the reader and does not increase any cost on the operator's platform. Two structures are in use across the industry, and Casiny works with both depending on the partnership: a fixed CPA (cost-per-acquisition) paid once when a qualifying account is created, and a revenue-share arrangement under which a small percentage of the operator's net gaming revenue from that account is paid back to Casiny over time. The mechanics are invisible to the reader; the only practical effect is that the operator knows, when an account is created, that the click came from this site.
2. What it costs you
Nothing. Affiliate links cost the reader exactly the same as direct links. Bonuses do not change. Stakes do not change. Withdrawal speeds do not change. The price you would pay to play on the operator's site is identical whether you arrive through a Casiny link, a Google ad, or by typing the URL directly. If anything, partnership pages occasionally carry an exclusive welcome offer that is slightly better than the default — when that happens we say so explicitly in the relevant review.
3. Why this is allowed to be neutral
The honest answer is reputation arithmetic. A casino review site survives by being right about which operators are worth registering on. Inflate scores to flatter partner brands, and within a few months the audience that drives traffic — and therefore drives commissions — moves to a competitor. The long-term commercial interest of an affiliate site is identical to its editorial interest: tell the truth about which operators are good and which are not. The eight-criterion rating framework on the How We Rate page is applied identically to every operator we review, partner or not. Casiny has rated partner operators at six and below, and has rated operators with no commercial relationship at eight and above.
4. What "not influencing the review" means in practice
Three concrete rules. First, partnership status has no input into the score: the eight criteria are scored against observed performance — the testing process behind those observations is documented on the How We Test page — full stop. Second, partnership status does not unlock favourable framing: where a partner operator has a problem — slow withdrawals, opaque bonus terms, a thin live-dealer catalogue — that problem appears in the review under the relevant criterion, and any registration CTA is paired with the safer-play resources on the Responsible Gambling page. Third, operators do not pre-approve content. We do not send drafts for sign-off. Operators see Casiny content for the first time when it goes live, the same as everyone else.
Two further rules govern factual updates. If an operator gets in touch to flag a factual error in a Casiny review, we check the claim, correct it if it is wrong, and add a dated note at the foot of the review describing what was changed. We do this whether or not the operator is a partner. If an operator gets in touch to argue that a low score is "unfair" without identifying a factual error, we keep the score and reply that the methodology is on the public How We Rate page.
5. Recognising affiliate links
Every outbound link from Casiny to an operator carries the rel="nofollow sponsored" attribute, which is the standard signal to search engines that the link is part of a commercial relationship. The link itself usually points to a tracking redirect at /go on this domain — that redirect lets us count clicks for our own analytics before forwarding the user to the operator. The user's browser ends up at the operator's site exactly as it would from a direct link; nothing is added to the operator's URL on the user's side. Some links on Casiny — to regulators, helplines, news organisations and game studios — are not affiliate links. Those carry rel="noopener noreferrer" only. Which cookies the site sets and what they do is described on the Cookie Policy page, and broader visitor-data handling is covered by the Privacy Policy.
6. Compliance with disclosure rules
The relevant Australian rules are the Australian Consumer Law (which prohibits misleading conduct in trade) and the ACCC's guidance on undisclosed influencer marketing, both of which require affiliate relationships to be disclosed clearly enough that a reasonable reader understands the commercial nature of the link. This page is the global disclosure for Casiny; in addition, operator review pages carry an inline disclosure note above the first affiliate CTA so that the relationship is visible without scrolling to the footer. International readers should also be aware that the FTC (in the United States) and the CMA (in the United Kingdom) require similar disclosure for advertising aimed at their own residents.
7. Commitments to readers
The summary obligations Casiny accepts from this funding model are short, and the wider mission of the site is described on the About page. Disclosure is upfront and visible, not buried. Reviews use a fixed methodology that does not bend for partners. Errors are corrected on a published timeline. Operators do not preview content. Affiliate status is signalled in markup so technically literate readers can verify it. A complete description of the editorial process — fact-checking, source standards, correction handling — is available on the Editorial Policy page. Anything that looks like a breach of these rules can be raised through the Contact page, and substantive complaints are recorded against the relevant review.